Project summary:
Paw2Paw is a brand of natural food supplements for dogs. After a year of extensive research and certification to the highest international standards, the team was ready with the formulas and approached us to create the brand identity and packaging design of their beloved products.
The Task and the Challenge:
The brand had to reflect on the one hand the medical and science-based formula of the supplements and thus create trust in the owners, and on the other - to be playful, fun, reflect love, casualness and create a positive feeling.
Medical is an antonym of playful and casual, but combining these two worlds proved to be mission possible.
