Instagram has announced it is adding another way to promote your Instagram profile outside the app. This is great news for Amazon Sellers who want a more prominent presence on social media!
Larger Social Media Presence = More Sales!
Instagram has an astounding 2 billion-plus active monthly users worldwide. It is great for visual storytelling and a shareable image gallery for your products. Instagram lets you speak directly to your loyal customers. Admittedly, everyone at Hyperzon probably spends a little too much time on Instagram.
The new feature allows you to embed a miniature version of your Instagram profile directly within third-party websites. People can learn more about your brand without leaving a website, creating a more seamless experience. Before this, you could only embed posts on a website and it was as complicated as one of Dr. Strange’s spells.
Showcase your brand’s IG profile on people’s websites within your niche. For example, if you sell all Spider-man-inspired onesies for kids and adults, you could reach out to all the marvel fanboys and kid-friendly websites. Kindly ask them to embed your Instagram profile on their website.
This new feature gives bloggers and industry websites awesome content to write about in order to build authority. The best part is that you will reach Marvel fans who didn’t know about your onesies!
Before you know it, families will be scooping them up, posting photos wearing them, and tagging your brand’s Instagram account. Your brand gets free advertising while looking trendy and cool.
E-commerce brands have reported Instagram SHOPPING is generating 20% of additional revenue!
An Amazon seller making their Instagram profile into a sales channel is a marvel-ous idea. By increasing the visibility of your Instagram profile on third-party websites, you will reach potential customers who may not be familiar with your brand.
Once they find your profile and are caught in your ‘web,’ you can encourage them to buy through the ‘Shoppable Post’ feature directly on your brand’s Instagram profile.
Embedding your Instagram profile on a third-party website provides social proof that helps to build trust. People buy from whom they trust, and all your comments are visible to the public, so they will know right away if your product is legit or just a web of lies.
Instagram makes it easier for Amazon sellers to promote their products outside of the app. We think this new feature will make getting organic traffic more effortless. We can’t wait to see what you do with this ‘fresh web’ of marketing opportunities.
If you need help getting started as an Amazon seller or how Instagram fits in your marketing strategy, our team at Hyperzon would love the opportunity to discuss that further.