What makes Amazon DSP different from other Amazon advertising options?

Unlike Sponsored Products or Sponsored Brands that appear only on Amazon, DSP enables programmatic display and video advertising both on and off Amazon, including Amazon-owned properties (like IMDb and Twitch) and thousands of third-party websites and apps. It offers more advanced targeting capabilities and creative formats, making it ideal for upper-funnel brand awareness and consideration campaigns.

Is there a minimum budget required for Amazon DSP campaigns?

Amazon typically requires a minimum commitment for direct DSP access. However, as a managed service provider, Hyperzon can help brands access DSP with more flexible budget requirements.

How does Amazon DSP targeting work?

Amazon DSP offers sophisticated targeting options based on Amazon's rich first-party data, including in-market audiences (shoppers actively browsing products in your category), lifestyle segments, remarketing to past visitors or customers, lookalike audiences, and contextual targeting. We help you determine the optimal targeting strategy for your specific goals.

Can Amazon DSP help with new product launches?

Absolutely. DSP is particularly effective for new product launches as it allows you to build awareness among relevant audiences before they're actively searching for your product. We can create campaigns targeting shoppers of similar or complementary products, helping generate demand and initial sales velocity.

How do you measure the success of DSP campaigns?

We track various metrics depending on campaign objectives, including impressions, reach, video completion rates, click-through rates, new-to-brand purchases, and detailed attribution reports showing how DSP influences the customer journey. Our reporting shows both immediate performance and the long-term impact on your Amazon business.

How frequently are DSP campaigns optimized?

Our team monitors campaign performance daily and makes regular optimizations to audience targeting, bid strategies, creative rotation, and budget allocation. Major strategic reviews occur weekly during launch phases and bi-weekly for established campaigns to ensure continuous improvement.

Can DSP campaigns target competitors' customers?

While you can't directly target competitors by name, Amazon DSP allows you to reach shoppers who have viewed specific product categories or similar items. Our strategies often include refined audience targeting to reach shoppers considering competitive products, helping you capture market share.

Do you create ad creatives for DSP campaigns?

Yes, Hyperzon offers complete creative services for your DSP campaigns. Our team develops custom display and video creatives that align with your brand guidelines while optimizing for Amazon's platform. We also implement A/B testing to improve creative performance continuously.

How does Amazon DSP complement my existing Sponsored Ads campaigns?

DSP and Sponsored Ads work synergistically in a full-funnel strategy. While Sponsored Ads capture high-intent shoppers actively searching on Amazon, DSP builds awareness and consideration earlier in the customer journey and can re-engage shoppers who viewed your products but didn't purchase. Together, they create a comprehensive advertising approach.

How do I get started with Amazon DSP management?

Contact Hyperzon for a free consultation. We'll assess your current Amazon presence, discuss your marketing objectives, and develop a customized DSP strategy proposal. Our team handles the entire process, from account setup to campaign launch and ongoing optimization.

Amazon DSP Management

Data-Driven Advertising That Delivers Real Growth

Reach millions of shoppers both on and off Amazon.

Our data-driven approach ensures your advertising budget delivers maximum ROI while expanding your brand visibility across the entire customer journey.

Who We’ve Helped Shine on Amazon

What is Amazon DSP Management?

Amazon DSP (Demand-Side Platform) is a sophisticated programmatic advertising solution that enables brands to programmatically buy display, video, and audio ads both on and off Amazon.

Our Amazon DSP management service provides comprehensive strategy development, implementation, and optimization of these campaigns to reach relevant audiences at scale.

With expert DSP management, your brand can engage customers at every stage of their shopping journey—from awareness and consideration to purchase and beyond—using Amazon's rich shopping and behavioral data to target the right customers with precision.

How Amazon DSP Management Benefits Your Brand

Extended Audience Reach

Access customers beyond Amazon's marketplace through Amazon-owned sites, apps, and premium publisher sites where your target audience browses.

Advanced Targeting Capabilities

Leverage Amazon's powerful first-party data to reach in-market shoppers, lifestyle segments, and your own custom audiences with pinpoint accuracy.

Full-Funnel Marketing Strategy

Create campaigns that address every stage of the customer journey, from brand awareness to consideration to purchase and loyalty.

Competitive Intelligence

Gain insights into customer shopping behavior and identify opportunities to capture market share from competitors.

Why Choose Hyperzon for Your Amazon DSP Management?

Hyperzon brings specialized expertise to help you navigate the complexities of Amazon DSP while maximizing your advertising budget's effectiveness.

Amazon Advertising Expertise Our team includes certified Amazon advertising specialists with extensive experience optimizing DSP campaigns across diverse product categories.
Data-Driven Approach We leverage comprehensive analytics to continuously refine your targeting, creative strategy, and budget allocation for maximum performance.
Custom Strategy Development We create tailored DSP strategies based on your specific business goals, whether that's brand awareness, new product launches, or driving sales of specific ASINs.
Creative Optimization Our team develops and tests multiple ad creatives to identify the most effective messaging and visuals for your target audience.
Transparent Reporting Receive detailed performance reports with actionable insights that clearly demonstrate campaign impact and ROI.

Frequently Asked Questions

What makes Amazon DSP different from other Amazon advertising options?

Unlike Sponsored Products or Sponsored Brands that appear only on Amazon, DSP enables programmatic display and video advertising both on and off Amazon, including Amazon-owned properties (like IMDb and Twitch) and thousands of third-party websites and apps. It offers more advanced targeting capabilities and creative formats, making it ideal for upper-funnel brand awareness and consideration campaigns.
Is there a minimum budget required for Amazon DSP campaigns?

Amazon typically requires a minimum commitment for direct DSP access. However, as a managed service provider, Hyperzon can help brands access DSP with more flexible budget requirements.
How does Amazon DSP targeting work?

Amazon DSP offers sophisticated targeting options based on Amazon's rich first-party data, including in-market audiences (shoppers actively browsing products in your category), lifestyle segments, remarketing to past visitors or customers, lookalike audiences, and contextual targeting. We help you determine the optimal targeting strategy for your specific goals.
Can Amazon DSP help with new product launches?

Absolutely. DSP is particularly effective for new product launches as it allows you to build awareness among relevant audiences before they're actively searching for your product. We can create campaigns targeting shoppers of similar or complementary products, helping generate demand and initial sales velocity.
How do you measure the success of DSP campaigns?

We track various metrics depending on campaign objectives, including impressions, reach, video completion rates, click-through rates, new-to-brand purchases, and detailed attribution reports showing how DSP influences the customer journey. Our reporting shows both immediate performance and the long-term impact on your Amazon business.
How frequently are DSP campaigns optimized?

Our team monitors campaign performance daily and makes regular optimizations to audience targeting, bid strategies, creative rotation, and budget allocation. Major strategic reviews occur weekly during launch phases and bi-weekly for established campaigns to ensure continuous improvement.
Can DSP campaigns target competitors' customers?

While you can't directly target competitors by name, Amazon DSP allows you to reach shoppers who have viewed specific product categories or similar items. Our strategies often include refined audience targeting to reach shoppers considering competitive products, helping you capture market share.
Do you create ad creatives for DSP campaigns?

Yes, Hyperzon offers complete creative services for your DSP campaigns. Our team develops custom display and video creatives that align with your brand guidelines while optimizing for Amazon's platform. We also implement A/B testing to improve creative performance continuously.
How does Amazon DSP complement my existing Sponsored Ads campaigns?

DSP and Sponsored Ads work synergistically in a full-funnel strategy. While Sponsored Ads capture high-intent shoppers actively searching on Amazon, DSP builds awareness and consideration earlier in the customer journey and can re-engage shoppers who viewed your products but didn't purchase. Together, they create a comprehensive advertising approach.
How do I get started with Amazon DSP management?

Contact Hyperzon for a free consultation. We'll assess your current Amazon presence, discuss your marketing objectives, and develop a customized DSP strategy proposal. Our team handles the entire process, from account setup to campaign launch and ongoing optimization.

We're Your Full-Service Growth Partners

At Hyperzon, we do whatever it takes to make your brand win on Amazon. We handle the heavy lifting—strategy, growth, and everything in between. You bring the vision. We’ll bring the results.

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Hyperzon have doubled our revenue in under a year and did a fantastic job of improving our listings, A+ Content, and PPC ads.

Alex Keyann Co-founder, Go Pure Skincare

In the past year working with Hyperzon, we’ve more than doubled our revenue on Amazon.

Josh Awad President, Vets Preferred

Top-notch communication, incredible speed, and absolute quality — these are just a few ways to describe our experience with Hyperzon.

Natasha Semigo Founder, VeeFresh