TLDR: From barely visible to owning their category, COCOSOLIS’s Amazon transformation proves that strategy + execution = market leadership.
Problem › Solution › Results
The Brand
COCOSOLIS is a modern skincare brand powered by natural and organic ingredients, loved by young women who want to feel beautiful, confident, and sexy.
While their products already had a presence on Amazon, the listings lacked the polish, visibility, and trust signals needed to win in the crowded beauty space.
The Challenge
Why COCOSOLIS Was Invisible on Amazon
Key Issues Identified in Our Audit:
- 📸 Uninspiring product images that didn’t convey premium quality or tell a story
- 🌍 No local translations, meaning zero ranking for high-volume local keywords
- 📉 Weak organic rankings due to unoptimized titles, bullets, and backend keywords
- ⭐ Minimal reviews - only 3-10 per product in a niche where trust is everything
- 🎯 Underleveraged PPC campaigns, missing high-intent seasonal keywords during tanning season
It’s not that they had bad products - it’s that no one could find them, trust them, or feel excited to buy from them.
The Solution
A Full Amazon Transformation Strategy
1. Premium Listing Optimization
- Designed high-resolution, cohesive brand-style images for all SKUs
- Restructured titles with strategic keyword placement for better organic visibility
- Bullets focused on benefits over features
- Descriptions crafted to connect emotionally with each local audience
2. Speak Their Language (Literally)
- Researched competitor keyword sets per market
- Employed native speaker translators to capture local search intent and slang
- Applied on-page SEO to improve discoverability
💡 Why it works: Native translations turn plain copy into a brand story that resonates locally.
3. Review Acceleration Plan
- Custom product inserts asking for honest feedback
- Facebook Messenger review clubs with purchase refund incentives
- Targeted sales funnels aimed at happy customers for review collection
- Strategic partnerships to supplement review volume
Milestones:
1. First trust boost: 22 reviews
2. Second trust boost: 100+ reviews
3. Key product: +2,000 reviews in 3 months
4. PPC That Works Harder
- Targeted high-intent seasonal keywords
- Balanced brand protection + upselling for higher AOV
- Competitor keyword conquest to steal market share
- Maintained ROAS between 5.60–8.20 across countries
 |  |
 |  |
5.Keyword Ranking Wins Across Markets
Optimizing titles, bullets, and backend keywords - combined with aggressive PPC targeting - helped COCOSOLIS climb to the top search positions for high-intent terms in every market.
Many SKUs earned the coveted “Amazon’s Choice” badge for multiple keywords, securing prime visibility and sustained traffic.
 |  |
6. Subscribe & Save = Year-Round Revenue
COCOSOLIS' product line proved to be perfectly aligned with Amazon's Subscribe and Save program, which we leveraged with remarkable results. We successfully converted a significant portion of customers to subscription-based purchasing, which had the added benefit of extending sales beyond their typical seasonal cycle. Notably, many customers maintained their subscriptions even after summer ended, effectively transforming these seasonal products into year-round revenue generators.
7. Creative Brand Differentiation
We established a consistent palm-tree visual motif that instantly stood out in Amazon search results and encouraged shoppers to stop scrolling. By unifying the product style across all listings, COCOSOLIS projected a premium, cohesive brand identity that was instantly recognizable in a crowded niche, reinforcing trust and driving higher click-through rates.
The Results
Market Domination in Under a Year
1. Best Seller Across Multiple Markets
We achieved our goal of helping COCOSOLIS secure the coveted “#1 Best Seller” position in their relevant category in every country we optimized for. This success wasn’t limited to a single hero product — multiple COCOSOLIS SKUs climbed to the top spot.
In France, “Huile Bronzante” dominated its category, while in Germany the brand took over seasonal tanning oil rankings. Italy and Spain also saw significant wins, with strong market share growth cementing COCOSOLIS as a leader across all key markets.
 |
From barely visible to owning their category, COCOSOLIS’s Amazon transformation proves that strategy + execution = market leadership.
2. Sales Growth by Market
COCOSOLIS experienced explosive growth across every marketplace we optimized, turning seasonal spikes into sustained market dominance.
Our approach boosted performance not only in their core European markets but also expanded their presence in new territories, achieving significant gains in both visibility and conversions.
 |  |
 |  |
Key Takeaways
Localization wins 🌍✍️ - Native translations boost both ranking and conversions
Reviews = trust ⭐📈 - Milestones at 22 and 100 reviews drive sales jumps
Seasonal PPC mastery 🎯🗓️ - Capture seasonal demand with the right keywords
Design differentiates 🎨✨ - Cohesive branding increases click-throughs
