The Brand
The brand helps turn any space into a cozy, comforting retreat, enhancing the way your home feels with simple elements that bring calm and balance. While they had the quality and innovation down pat, something wasn't clicking on Amazon. Despite their premium positioning, they were getting lost in a sea of cheaper alternatives, mostly from overseas manufacturers. They had the product, they had the vision - but breaking through the noise? That was the challenge. That's when they turned to us to help them stand out and scale up.
The Problem
Despite having top-notch products, The Brand was struggling to convince shoppers that their premium prices were worth it. Customer reviews were all over the place, and they were spending way too much on advertising, with a hefty 50% ACoS eating into their profits. They were putting in the effort to grow, but it felt like running on a treadmill - lots of energy, not much progress. They needed a fresh approach to show customers what made them special. The brand needed a complete strategy redirection to differentiate itself and capture its true market potential.
The Solution
We started with the basics - diving deep into customer reviews, both theirs and competitors. This wasn't just about gathering data; it was about discovering what really matters to customers when they shop for home fragrance products. We found some features were actually hurting rather than helping, so we streamlined the product, simultaneously reducing costs and improving satisfaction.
Next up we started the visual transformation of the brand. We replaced the main image with a stunning 3D render that immediately set The Brand apart from competitors. We rebuilt the entire visual identity across all products, from diffusers to aroma oils, creating a cohesive, premium look.
Here's what really changed the game - we started including a free bottle of aroma oil with every diffuser. We made sure every shopper knew about this bonus by showing it front and center in the product photos and description. Now customers weren't just looking at the price tag - they were seeing all the extra value they were getting for their money. Suddenly, that higher price point wasn't just justified - it was a bargain.
The premium positioning was further reinforced with a sophisticated A+ content - it was a visual story that communicated luxury, quality, and value in every scroll.
We got The Brand into Amazon's beta program, adding a "Get Product Support" button right on their product pages. This way we were able to catch issues before they turned into negative reviews. Prevention beats damage control every time.
Finally, we got smart with cross-promotion. When customers bought small aroma bottles, we made sure they saw offers for larger sizes. Instead of just focusing on getting that first sale, we wanted to help customers get more from their purchases while bringing more value to the brand.
Results
In just a short time, our strategy transformed The Brand’s Amazon presence. Monthly revenue jumped with a stunning 440% increase. But it gets better: we slashed their ACoS from 50% to 15%, making their ad spend work harder than ever. Ad-driven sales shot up by 300%, and they maintained a steady 40% month-over-month growth.
This wasn't just about numbers - it was about building a sustainable presence in a competitive market. The Brand went from struggling to stand out to becoming a true category leader.
Increased review rate
We implemented an automated solution for the “Request a Review” button—well ahead of the curve, which led to a significant increase in our review rate. At the time, this approach was not widely adopted, giving us a strong competitive advantage.
The screenshot visualizes a 10x increase in reviews for a year.
