The Brand
The Brand is а skincare brand for babies, kids, and moms. They entered the Amazon marketplace with high-quality products made from safe ingredients. They’d already built a loyal fanbase and hit 6-figure sales per month, but breaking past that next significant milestone? That was proving tricky. Their current agency wasn’t taking risks or trying new strategies, leaving The Brand stuck at an invisible ceiling. They knew they could achieve more - they just needed a fresh approach to unlock their full potential. And that’s where we came in.
The Problem
Even with a broad range of products, the brand’s sales leaned too much toward its top sellers. They had steady results, but sticking to the same old strategies was holding them back from scaling and expanding their revenue. They were stuck on a plateau and couldn’t break through on their own. Plus, they weren’t using all the ad types or optimizing for high-potential keywords.
The Solution
First, we started by creating bundles based on what people love to buy together, like pairing body lotion with sunscreen. This wasn’t just about adding products together – it boosted their Average Order Value (AOV) by a solid 25%. It gave the Brand way more visibility in search results, bringing in that sweet organic traffic.
Then we put user-generated content (UGC) videos to work. Customers trust other customers, not brands. These authentic, real-life ads outperformed traditional brand ones in click-through and conversion rates. Shoppers saw the product in action, which built trust and made them easily click the “add to cart” button.
To make the shopping experience even easier, we reorganized The Brand’s Amazon storefront with clear product categories and dedicated pages for bundles and Subscribe & Save options. With this streamlined setup, traffic to best-selling pages shot up by 30%. High-converting offers were now just a click away.
We went all in with Subscribe & Save, creating a dedicated page and running campaigns with coupons to encourage sign-ups. This wasn’t just about one-time purchases – it built a loyal customer base, with subscribers returning month after month and ensuring steady profit for them.
We used Sponsored Ads to protect the brand and promote bundles, keeping competitors at bay and boosting the average cart value. It was a win-win that kept The Brand at the top of shoppers' minds.
Instead of one-off influencer posts, we formed ongoing partnerships with creators who offered exclusive discounts and codes. This led to authentic, consistent content that built trust with their audiences and drove sales.
Lastly, we ran targeted headline ads and Sponsored Display Ads that directed traffic to key storefront categories and complementary products. By constantly optimizing around The Brand’s sales goals and search trends, we kept the brand visible and competitive.
Results
Our strategies transformed The Brand’s Amazon business in just a few months, propelling them from low six to high seven figures. By combining ad diversification, storefront optimization, and creator partnerships, The Brand broke through its growth ceiling and became one of the strongest competitors in the skincare category on Amazon.
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