What if we told you a brand could boost its Amazon sales by 440% in just five months—while actually spending less on advertising?
Sounds impossible, right? But that’s exactly what happened when The Magic Scent, a high-end home fragrance brand, partnered with Hyperzon.
In this breakdown, you’ll see how we transformed their performance through smart branding, a 3-phase strategy, and laser-focused execution.
🔥 The Challenge: Premium Product, Generic Presence
When The Magic Scent came to us, they were stuck. Despite offering luxury aromatherapy diffusers designed to bring 5-star hotel scents into your home, they were facing three major issues:
- Blending in with cheaper alternatives
Their premium price point wasn't justified visually. Customers couldn’t tell the difference between them and lower-end brands.
- Sky-high advertising costs
Their ACoS (Advertising Cost of Sale) was around 50%, eating away at profits.
- Inconsistent reviews
They lacked a scalable system to drive positive reviews, making it hard to build trust and social proof.
In short, they were spending money but getting nowhere—until we stepped in.
🚀 The Strategy: 3 Phases of Brand Transformation
We didn’t just tweak a few listings. We rebuilt their entire Amazon presence with a foundation–growth–optimization model.
Phase 1: Foundation Reset
We started by completely overhauling the brand’s presence:
- ✅ Conducted deep customer review analysis to uncover real buying motivations and friction points
- 🖼️ Designed premium 3D product images to instantly stand out in search results
- 🌿 Refreshed their visual identity to match the luxury feel—across listings, A+ content, and storefront
- 🎁 Added perceived value by bundling each diffuser with free aroma oil
💡 Result: The brand finally looked like it deserved its price tag. Conversion rates immediately began to rise.
Phase 2: Strategic Growth
Once the visuals were dialed in, we moved on to growth levers:
- 📦 Created virtual bundles (diffuser + oil) to increase Average Order Value (AOV)
- 🔁 Cross-promoted products across listings to boost internal traffic
- 🛠️ Got them into Amazon’s Get Product Support beta—building trust through better customer experience
- ⭐ Built a review generation system that 10x’ed their review count within a year
This phase was all about leveraging what worked and scaling it with precision.
Phase 3: Performance Optimization
Time to cut waste and boost ROI:
- 🔍 Rebuilt their PPC campaigns from the ground up
- 🎯 Introduced sophisticated targeting and layered campaigns (branded, category, competitor)
- 📊 Implemented a continuous improvement loop using search term data, performance metrics, and A/B testing
📉 Ad costs dropped by 5% ACoS within the first two months. 📈 At the same time, ad-driven sales rose by 150%.
📊 The Results: 5 Months, 440% Growth
The Magic Scent went from being one of many “pretty diffusers” to a premium category leader.
✨ Final Thought: Growth Needs Strategy, Not Just Ad Spend
Many brands think they can scale by throwing money at ads. But without brand clarity, smart bundling, and conversion-optimized listings, they’re just lighting that money on fire.
The Magic Scent’s transformation wasn’t magic—it was a method.
Article was originally published on 30 January, 2025
