Most sellers dream of hitting six figures in a month—let alone cracking nearly $1 million in a single day.
Sounds impossible? It’s not.
At Hyperzon, we made it happen for one of our clients. But here’s the kicker: this wasn’t just a fluke or some overnight “hack.” It was the result of strategic brand protection, flawless execution during high-traffic events, and thinking 10 steps ahead of the competition.
In this post, we’ll break down the 5 critical moves we made to get there—and how you can apply the same playbook.
1. Brand Hijackers: Beat Them Before They Drain Your Sales
If your Buy Box wins are dipping below 87%, chances are...you’re getting hijacked.
For our client’s best-selling ASINs, we saw this happen right as they started gaining traction. The culprits? Unauthorized sellers leeching off their listings.
Here’s how we stopped the bleeding:
- ✅ Enrolled in Amazon Brand Registry for full brand control
- ✅ Activated Transparency, so only products with unique QR codes could be shipped
- ✅ Filed for Brand Gating to block unauthorized listings altogether
Instead of waiting for Amazon support (and lost sales), we proactively locked down the account. This move alone saved tens of thousands in missed revenue.
2. Outsmart Copycats with Tactical PPC
Once your brand is hot, the copycats come crawling.
Our client’s brand was being mimicked in everything—product names, colors, even A+ layouts. But rather than just complain, we used their shady tactics against them.
Our counterattack:
- 🎯 Targeted competitor ASINs that used our brand name/design
- 💥 Dominated competitor PDPs with Sponsored Display ads featuring our 5-star reviews
- 🔒 Avoided spending on branded keywords—we already ranked #1
This helped us win back sales from misled customers, and position our hero product as the obvious choice.
3. Fight Knockoffs with Legal Firepower
Copycats are one thing—knockoffs are worse.
Thanks to the client’s strong off-Amazon DTC presence, counterfeit products started surfacing on Amazon. We took swift legal action:
- 📑 Filed trademarks and design patents (for current and future products)
- 📦 Ordered knockoff items and documented proof of infringement
- 🧾 Partnered with legal experts to file brand violation reports directly with Amazon
These steps helped us clean up the listings and keep the brand’s reputation intact.
4. Own Shopping Events Like Black Friday
A 7-figure day doesn’t just “happen.” You plan for it.
We built momentum for weeks ahead of Black Friday and Cyber Monday—and turned the hype into massive revenue.
Here’s how we orchestrated it:
- 📬 Ran email campaigns and social ads outside of Amazon to warm up the audience
- 🚀 Used a 7-Day Deal to prime traffic before the big day
- ⚡️ Activated Lightning Deals for urgency and visibility
- 🥷 Bid aggressively on competitor listings with Sponsored Ads
The result? A huge traffic surge and one of the biggest sales spikes we’ve ever seen.
5. Start Legal Protection Now—Not When It’s Too Late
One of the smartest decisions we made was starting legal protection early—even before the first product hit the best-seller charts.
Here’s why that matters:
- Trademarks can take up to 12 months to be fully registered
- Without IP protection, you can’t stop hijackers or counterfeits
- We used Amazon’s IP Accelerator to get early access to Brand Registry features
If you wait until problems appear, it’s already too late. Legal protection needs to be part of your launch plan, not your panic response.
Final Thought: Strategy Beats Luck—Every Time
Getting to $1M in one day wasn’t magic. It was about preparation, defense, and aggressive offense—executed at the right time.
Want to know what’s holding your Amazon brand back from 7-figure moments like this?
👇 Book a free strategy call with our team at Hyperzon and let’s create a game plan that’s built for scale.
Article was originally published on 11 February, 2025
