Did you know that 9 out of 10 Amazon businesses never break past 7 figures? That means most sellers are leaving massive potential on the table. If you’re struggling to scale your Amazon business, you’re not alone—and it’s not your fault.
But it doesn’t have to be this way.
At Hyperzon, we’ve helped dozens of brands reach their full potential. In this case study, we’ll walk you through how we helped a skincare brand grow from 7 to 8 figures in under 12 months. Whether you’re stuck in a revenue plateau or looking to dominate your niche, these 7 proven steps can help take your business to the next level.
The Starting Point
Our client came to us with a concern we hear all too often:
“Everything’s okay with our current agency, but it feels like we could be doing so much more.”
They were in the ultra-competitive skincare niche, doing what many brands do—relying on the same rinse-and-repeat tactics. They had decent results, but they weren’t gaining ground against top competitors.
So, we dove deep:
- Competitive research
- Niche analysis
- Product performance evaluation
And then we built a custom growth roadmap.
The 7 Steps That Made It Happen
1. Leverage Virtual Bundles to Boost AOV
Creating virtual bundles wasn’t just about grouping products. We analyzed customer behavior and paired frequently bought together items to encourage larger purchases.
✅ 25% Increase in Average Order Value (AOV)
✅ Expanded real estate in Amazon search results
For example, bundling their body lotion with sunscreen led to a significant uptick in sales. And if a bundle didn’t perform well? We quickly replaced it with a better-performing one. Test, learn, optimize.
2. Run UGC-Based Video Ads
We ditched the polished brand ads and focused on user-generated content (UGC). Why? Because customers trust customers more than they trust brands. We sourced authentic video testimonials and reviews from real users, which:
- Boosted click-through rates
- Increased conversion rates
- Made the product feel relatable and trustworthy
These weren’t just videos—they were conversion machines.
3. Optimize the Amazon Storefront Like a Sales Funnel
Your storefront isn’t just a branding page—it’s a strategic sales tool. We reorganized the layout to guide shoppers through a seamless buying experience:
- Clear product categories
- A dedicated Bundles page
- Prime menu placement for Subscribe & Save offers
📈 Just rearranging the menu links increased traffic to our key pages by 30%.
4. Scale With Subscribe & Save
Subscribe & Save is a hidden gem for recurring revenue. We made it a core part of the strategy:
- Promoted S&S products with dedicated storefront pages
- Ran targeted coupon campaigns to incentivize subscriptions
- Tracked and grew monthly sign-ups
Why it matters: S&S customers are more loyal and tend to reorder at least twice, dramatically improving LTV (lifetime value).
5. Combine Brand Protection With Upselling
To defend market share and increase cart size, we ran targeted Sponsored Ads that did both:
- Protected branded search terms from competitors
- Promoted high-converting bundles and upsells
This dual-purpose tactic helped us maintain visibility and boost AOV simultaneously. It was a strategic win-win.
6. Partner With Creators (Long-Term!)
One-off influencer shoutouts are fine—but long-term creator partnerships are better. We teamed up with select creators, offering:
- Exclusive promo codes
- Ongoing collaborations
- Personalized landing pages
The results? More authentic content, stronger trust with their audience, and consistent referral traffic that converted like crazy.
7. Use Strategic Advertising Campaigns
Finally, we tightened the ad strategy around business objectives.
- Sponsored Brands Ads linked directly to storefront categories aligned with our weekly goals
- Sponsored Display Ads targeted complementary and competitor products
- We constantly adjusted based on real-time search trend data
This kept our client top-of-mind and always one step ahead of the competition.
Article was originally published on 18 June, 2025
