Project summary:
Extensible is a French company specializing in the realm of immersive technologies, including 3D production, VR, AR, holography and installations at exhibition stands. In 2022, they launched the first volumetric 360° studio in Paris.
The Task and the Challenge:
Serving diverse clientele, from luxury brands like Louis Vuitton, YSL, Piaget, and Cartier to advertising agencies and multinational corporations, Extensible recognized the need for a distinctive and cohesive brand identity that better illustrated their positioning at the intersection of luxury and cutting-edge technology.
Logotype:
The focal point was the letter 'X,' meticulously handcrafted to possess a distinctive character of its own, suitable for independent use as a standalone logo symbol. The two crossing lines serve as a metaphor for extensibility in providing solutions that cross paths between reality and augmented reality.
